2023 Year in Review

2023 Year in Review

In the landscape of sneaker culture, 2023 marked another year led by Jordan Brand staples, immersive storytelling from Nike SB collaborators, the downfall of Yeezy, and the emergence of mesh runners from New Balance, Asics, and Saucony as a cultural trend that’s here to stay heading into ‘24.

Here at Tradeblock, our community members didn't just swap shoes — they traded stories. Stories surrounding sneakers they either missed or hit on and one’s they’re still looking to get. All trades help tell the unique story of each trader’s journey to acquire their grails, past and present, in ‘23.

Amidst the craze of a down year where overall demand and prices dropped on the secondary market, the essence of sneaker culture remained rooted in community. Although it was a weaker year in terms of releases, our platform continues to be positioned as a place where sneakerheads and enthusiasts can get what they missed while also being a place where our members can interact and create connections with one another beyond just trading.

Here's our Year in Review for Sneaker Trading in 2023. Within these statistics lies the story of our community—a detailed view of what trades, brands, sneakers, and collectors moved the needle in 2023.

In the landscape of sneaker culture, 2023 marked another year led by Jordan Brand staples, immersive storytelling from Nike SB collaborators, the downfall of Yeezy, and the emergence of mesh runners from New Balance, Asics, and Saucony as a cultural trend that’s here to stay heading into ‘24.

Here at Tradeblock, our community members didn't just swap shoes — they traded stories. Stories surrounding sneakers they either missed or hit on and one’s they’re still looking to get. All trades help tell the unique story of each trader’s journey to acquire their grails, past and present, in ‘23.

Amidst the craze of a down year where overall demand and prices dropped on the secondary market, the essence of sneaker culture remained rooted in community. Although it was a weaker year in terms of releases, our platform continues to be positioned as a place where sneakerheads and enthusiasts can get what they missed while also being a place where our members can interact and create connections with one another beyond just trading.

Here's our Year in Review for Sneaker Trading in 2023. Within these statistics lies the story of our community—a detailed view of what trades, brands, sneakers, and collectors moved the needle in 2023.

In the landscape of sneaker culture, 2023 marked another year led by Jordan Brand staples, immersive storytelling from Nike SB collaborators, the downfall of Yeezy, and the emergence of mesh runners from New Balance, Asics, and Saucony as a cultural trend that’s here to stay heading into ‘24.

Here at Tradeblock, our community members didn't just swap shoes — they traded stories. Stories surrounding sneakers they either missed or hit on and one’s they’re still looking to get. All trades help tell the unique story of each trader’s journey to acquire their grails, past and present, in ‘23.

Amidst the craze of a down year where overall demand and prices dropped on the secondary market, the essence of sneaker culture remained rooted in community. Although it was a weaker year in terms of releases, our platform continues to be positioned as a place where sneakerheads and enthusiasts can get what they missed while also being a place where our members can interact and create connections with one another beyond just trading.

Here's our Year in Review for Sneaker Trading in 2023. Within these statistics lies the story of our community—a detailed view of what trades, brands, sneakers, and collectors moved the needle in 2023.

2023 Year in Review

In the landscape of sneaker culture, 2023 marked another year led by Jordan Brand staples, immersive storytelling from Nike SB collaborators, the downfall of Yeezy, and the emergence of mesh runners from New Balance, Asics, and Saucony as a cultural trend that’s here to stay heading into ‘24.

Here at Tradeblock, our community members didn't just swap shoes — they traded stories. Stories surrounding sneakers they either missed or hit on and one’s they’re still looking to get. All trades help tell the unique story of each trader’s journey to acquire their grails, past and present, in ‘23.

Amidst the craze of a down year where overall demand and prices dropped on the secondary market, the essence of sneaker culture remained rooted in community. Although it was a weaker year in terms of releases, our platform continues to be positioned as a place where sneakerheads and enthusiasts can get what they missed while also being a place where our members can interact and create connections with one another beyond just trading.

Here's our Year in Review for Sneaker Trading in 2023. Within these statistics lies the story of our community—a detailed view of what trades, brands, sneakers, and collectors moved the needle in 2023.

In the landscape of sneaker culture, 2023 marked another year led by Jordan Brand staples, immersive storytelling from Nike SB collaborators, the downfall of Yeezy, and the emergence of mesh runners from New Balance, Asics, and Saucony as a cultural trend that’s here to stay heading into ‘24.

Here at Tradeblock, our community members didn't just swap shoes — they traded stories. Stories surrounding sneakers they either missed or hit on and one’s they’re still looking to get. All trades help tell the unique story of each trader’s journey to acquire their grails, past and present, in ‘23.

Amidst the craze of a down year where overall demand and prices dropped on the secondary market, the essence of sneaker culture remained rooted in community. Although it was a weaker year in terms of releases, our platform continues to be positioned as a place where sneakerheads and enthusiasts can get what they missed while also being a place where our members can interact and create connections with one another beyond just trading.

Here's our Year in Review for Sneaker Trading in 2023. Within these statistics lies the story of our community—a detailed view of what trades, brands, sneakers, and collectors moved the needle in 2023.

Blockbuster Trades of the Year

Blockbuster Trades of the Year

At the top of the charts is a trade approximately valued at an astonishing $19.5K. A jaw-dropping trade between 216Grails and Cole’s Soles made up of the the Diamond Supply Co. x Nike Dunk Low SB 'Tiffany,' Louis Vuitton x Nike Air Force 1 Low 'White Comet Red’, and Nike SB Dunk Low 'Day of the Dead,' plus an additional $35 in exchange for the coveted Nike SB Dunk Low 'What The Dunk.'

At the top of the charts is a trade approximately valued at an astonishing $19.5K. A jaw-dropping trade between 216Grails and Cole’s Soles made up of the the Diamond Supply Co. x Nike Dunk Low SB 'Tiffany,' Louis Vuitton x Nike Air Force 1 Low 'White Comet Red’, and Nike SB Dunk Low 'Day of the Dead,' plus an additional $35 in exchange for the coveted Nike SB Dunk Low 'What The Dunk.'

216Grails receives:


Diamond Suppy Co x Nike SB Dunk Low ‘Tiffany’

9M • Used


Louis Vuitton x Nike Air Force 1 Low 'White

Comet Red’

8M • Used


Nike SB Dunk Low ‘Day of the Dead’

8.5M • Used


+$35

216Grails receives:


Diamond Suppy Co x Nike SB Dunk Low ‘Tiffany’

9M • Used


Louis Vuitton x Nike Air Force 1 Low 'White

Comet Red’

8M • Used


Nike SB Dunk Low ‘Day of the Dead’

8.5M • Used


+$35

Cole’s Soles receives:


Nike SB Dunk Low ‘What The Dunk’
9.5M • Used

Cole’s Soles receives:


Nike SB Dunk Low ‘What The Dunk’
9.5M • Used

Zooted receives:


Off-White x Nike Air Force 1 Low 'Light

Green Spark’

10.5M • New


StrangeLove x Nike SB Dunk Low 'Valentine's Day'

6.5M • New


OFF-WHITE x Air Jordan 1 Retro High OG 'UNC’

9.5M • New

Zooted receives:


Off-White x Nike Air Force 1 Low 'Light

Green Spark’

10.5M • New


StrangeLove x Nike SB Dunk Low 'Valentine's Day'

6.5M • New


OFF-WHITE x Air Jordan 1 Retro High OG 'UNC’

9.5M • New

Useless receives:


Louis Vuitton x Air Force 1 Low 'White

Team Royal’
9M • Used


+$75

Useless receives:


Louis Vuitton x Air Force 1 Low 'White

Team Royal’
9M • Used


+$75

Rounding out our Top 3 Blockbuster Trades of 2023 is the $13.5K approximate total value trade between JPLeez and marasco2. This trade included Travis Scott x Air Jordan 1 Low 'Mocha', Fragment Design x Travis Scott x Air Jordan 1 Retro High, and Union LA x Air Jordan 4 Retro 'Off Noir’, plus an additional $1,700 in exchange for the highly coveted Dior x Air Jordan 1 High.

Rounding out our Top 3 Blockbuster Trades of 2023 is the $13.5K approximate total value trade between JPLeez and marasco2. This trade included Travis Scott x Air Jordan 1 Low 'Mocha', Fragment Design x Travis Scott x Air Jordan 1 Retro High, and Union LA x Air Jordan 4 Retro 'Off Noir’, plus an additional $1,700 in exchange for the highly coveted Dior x Air Jordan 1 High.

Rounding out our Top 3 Blockbuster Trades of 2023 is the $13.5K approximate total value trade between JPLeez and marasco2. This trade included Travis Scott x Air Jordan 1 Low 'Mocha', Fragment Design x Travis Scott x Air Jordan 1 Retro High, and Union LA x Air Jordan 4 Retro 'Off Noir’, plus an additional $1,700 in exchange for the highly coveted Dior x Air Jordan 1 High.

JPLeez receives:


Travis Scott x Air Jordan 1 Low 'Mocha'

9M • New


Fragment Design x Travis Scott x Air Jordan 1 Retro High

8M • New


Union LA x Air Jordan 4 Retro 'Off Noir’

8.5M • New


+$1700

JPLeez receives:


Travis Scott x Air Jordan 1 Low 'Mocha'

9M • New


Fragment Design x Travis Scott x Air Jordan 1 Retro High

8M • New


Union LA x Air Jordan 4 Retro 'Off Noir’

8.5M • New


+$1700

marasco2 receives:


Dior x Air Jordan 1 High
9M • Used

marasco2 receives:


Dior x Air Jordan 1 High
9M • Used

Overview of Trade Composition

Overview of Trade Composition

  1. 52% of trades are 1-for-1

  2. 29% of trades are 1-for-2

  3. 14% of trades are 1-for-3

  4. 3% of trades are 2-for-2

  5. 2% of trades are 2-for-3

  6. Less than 1% of trades are 3-for-3

  1. 67% of trades are New for New

  2. 23% of trades are New for Used

  3. 10% of trades are Used for Used

  1. 52% of trades are 1-for-1

  2. 29% of trades are 1-for-2

  3. 14% of trades are 1-for-3

  4. 3% of trades are 2-for-2

  5. 2% of trades are 2-for-3

  6. Less than 1% of trades are 3-for-3

  1. 67% of trades are New for New

  2. 23% of trades are New for Used

  3. 10% of trades are Used for Used

Top Traded Brands

Top Traded Brands

These exchanges aren’t just about the monetary value, though, they epitomize the cultural currency embedded within each stitch and sole. The synergy between brands and collaborations shapes the narrative of sneaker trading. Jordan Brand stands tall, engaging in 57% of trades, perpetuating its legacy as a cornerstone of sneaker culture. Nike follows suit at 30%, etching its iconic Swoosh into the annals of trade history. Meanwhile, Adidas, New Balance, and a sprinkle of other brands add their unique hues to this vibrant canvas, enriching the trading landscape with diversity.

These exchanges aren’t just about the monetary value, though, they epitomize the cultural currency embedded within each stitch and sole. The synergy between brands and collaborations shapes the narrative of sneaker trading. Jordan Brand stands tall, engaging in 57% of trades, perpetuating its legacy as a cornerstone of sneaker culture. Nike follows suit at 30%, etching its iconic Swoosh into the annals of trade history. Meanwhile, Adidas, New Balance, and a sprinkle of other brands add their unique hues to this vibrant canvas, enriching the trading landscape with diversity.

Top 10 Traded Shoes

Top 10 Traded Shoes

With the value of the market down this year and releases being weaker than in previous years, we saw a number of our members shooting their shots and completing trades for releases from previous years.


Of our top 10, only 40% of shoes released in 2023 and if you expand that to our top 25 traded shoes, the number actually decreases to 32%.


The Jordan 1 High ‘Lost & Found’ maintained the top spot throughout the year. A timeless, iconic colorway combined with ample supply on platform and in-market drove continued demand for our top traded shoe of 2023.


With the value of the market down this year and releases being weaker than in previous years, we saw a number of our members shooting their shots and completing trades for releases from previous years.


Of our top 10, only 40% of shoes released in 2023 and if you expand that to our top 25 traded shoes, the number actually decreases to 32%.


The Jordan 1 High ‘Lost & Found’ maintained the top spot throughout the year. A timeless, iconic colorway combined with ample supply on platform and in-market drove continued demand for our top traded shoe of 2023.

With the value of the market down this year and releases being weaker than in previous years, we saw a number of our members shooting their shots and completing trades for releases from previous years.


Of our top 10, only 40% of shoes released in 2023 and if you expand that to our top 25 traded shoes, the number actually decreases to 32%.


The Jordan 1 High ‘Lost & Found’ maintained the top spot throughout the year. A timeless, iconic colorway combined with ample supply on platform and in-market drove continued demand for our top traded shoe of 2023.


2

Jordan 3

Reimagined

White Cement

3

A Ma Maniere

x Jordan 4

Violet Ore

4

Travis Scott

x Jordan 1 Low

Phantom

8

Concepts x

Nike SB Dunk Low

Orange Lobster

10

Spiderman x

Jordan 1 High

Next Chapter

Top 10 Wishlisted Shoes

Top 10 Wishlisted Shoes

In regards to member demand, Jordan brand ranks supreme. 85% of our Top 10 Wishlisted Shoes belong to the brand outside of 15% held by Nike SB.


Even beyond our Top 10, Jordan 1 Highs and Lows, Jordan 4’s, and Nike SB Dunks continue to keep the community in a chokehold.


No surprise, the Jordan 1 High ‘Lost & Found’ was also the most coveted shoe on the block.


Of note, the Nike SB x Jordan 4 ‘Pine Green’, which many consider 2023’s Sneaker of the Year finished in 5th behind recent hits from 2020-2022.

In regards to member demand, Jordan brand ranks supreme. 85% of our Top 10 Wishlisted Shoes belong to the brand outside of 15% held by Nike SB.


Even beyond our Top 10, Jordan 1 Highs and Lows, Jordan 4’s, and Nike SB Dunks continue to keep the community in a chokehold.


No surprise, the Jordan 1 High ‘Lost & Found’ was also the most coveted shoe on the block.


Of note, the Nike SB x Jordan 4 ‘Pine Green’, which many consider 2023’s Sneaker of the Year finished in 5th behind recent hits from 2020-2022.

In regards to member demand, Jordan brand ranks supreme. 85% of our Top 10 Wishlisted Shoes belong to the brand outside of 15% held by Nike SB.


Even beyond our Top 10, Jordan 1 Highs and Lows, Jordan 4’s, and Nike SB Dunks continue to keep the community in a chokehold.


No surprise, the Jordan 1 High ‘Lost & Found’ was also the most coveted shoe on the block.


Of note, the Nike SB x Jordan 4 ‘Pine Green’, which many consider 2023’s Sneaker of the Year finished in 5th behind recent hits from 2020-2022.

Top 10 Added Shoes

Top 10 Added Shoes

In regards to member supply, Jordan brand ranks supreme making up 90% of our Top 10. The only exception is the once popular, albeit dead now, Nike Panda Dunk which saw a historic run from 2021–2022 coming in at #3 on the year.


All hail the Jordan 1 High ‘Lost & Found’. Dub it the Triple Crown as the 2022 champ closes the year as the top most added, wishlisted, and traded shoe

of 2023.


Interestingly enough, 70% of our top 10 were releases prior to 2023.

In regards to member supply, Jordan brand ranks supreme making up 90% of our Top 10. The only exception is the once popular, albeit dead now, Nike Panda Dunk which saw a historic run from 2021–2022 coming in at #3 on the year.


All hail the Jordan 1 High ‘Lost & Found’. Dub it the Triple Crown as the 2022 champ closes the year as the top most added, wishlisted, and traded shoe

of 2023.


Interestingly enough, 70% of our top 10 were releases prior to 2023.

In regards to member supply, Jordan brand ranks supreme making up 90% of our Top 10. The only exception is the once popular, albeit dead now, Nike Panda Dunk which saw a historic run from 2021–2022 coming in at #3 on the year.


All hail the Jordan 1 High ‘Lost & Found’. Dub it the Triple Crown as the 2022 champ closes the year as the top most added, wishlisted, and traded shoe

of 2023.


Interestingly enough, 70% of our top 10 were releases prior to 2023.

Top 10 Traders

Top 10 Traders

Top 10 Traders of 2023

1

1

Simonsoless2

341 Trades

512 Trades All-Time

2

2

@salutemykicksNEWJERSEY

283 Trades

292 Trades All-Time

3

3

tatortat123

277 Trades

364 Trades All-Time

4

4

AG

AG_55

206 Trades

410 Trades All-Time

5

5

zooted

195 Trades

228 Trades All-Time

6

6

BrandNU

135 Trades

443 Trades All-Time

7

7

deadstockoralive215

134 Trades

211 Trades All-Time

8

8

Kam's Kicks

112 Trades

116 Trades All-Time

9

9

miller8252

104 Trades

124 Trades All-Time

10

10

vuthomas

102 Trades

589 Trades All-Time

Give it up for the Top 10 Traders of 2023! These members all went crazy making 100+ trades on the year.


If you’ve been in the community long enough, there are definitely a couple familiar faces on the list.


Special congratulations to Simonsoless2 Tradeblock’s 2023 MVP who completed 341 trades.


Another round of applause for salutemykicksNEWJERSEY Tradeblock’s 2023 Rookie of the Year who completed 283 trades in his first year on the block.


Salute to the rest of the Top 10 and everyone else who completed a trade this year. Our business wouldn’t be here without y’alls support and continued business. Thank you!

Give it up for the Top 10 Traders of 2023! These members all went crazy making 100+ trades on the year.


If you’ve been in the community long enough, there are definitely a couple familiar faces on the list.


Special congratulations to Simonsoless2 Tradeblock’s 2023 MVP who completed 341 trades.


Another round of applause for salutemykicksNEWJERSEY Tradeblock’s 2023 Rookie of the Year who completed 283 trades in his first year on the block.


Salute to the rest of the Top 10 and everyone else who completed a trade this year. Our business wouldn’t be here without y’alls support and continued business. Thank you!

Top 10 Traders of 2023

1

Simonsoless2

341 Trades

512 Trades All-Time

2

@salutemykicksNEWJERSEY

283 Trades

292 Trades All-Time

3

tatortat123

277 Trades

364 Trades All-Time

4

AG

AG_55

206 Trades

410 Trades All-Time

5

zooted

195 Trades

228 Trades All-Time

6

BrandNU

135 Trades

443 Trades All-Time

7

deadstockoralive215

134 Trades

211 Trades All-Time

8

Kam's Kicks

112 Trades

116 Trades All-Time

9

miller8252

104 Trades

124 Trades All-Time

10

vuthomas

102 Trades

589 Trades All-Time

Give it up for the Top 10 Traders of 2023! These members all went crazy making 100+ trades on the year.


If you’ve been in the community long enough, there are definitely a couple familiar faces on the list.


Special congratulations to Simonsoless2 Tradeblock’s 2023 MVP who completed 341 trades.


Another round of applause for salutemykicksNEWJERSEY Tradeblock’s 2023 Rookie of the Year who completed 283 trades in his first year on the block.


Salute to the rest of the Top 10 and everyone else who completed a trade this year. Our business wouldn’t be here without y’alls support and continued business. Thank you!

In Closing

In Closing

As we draw the curtains on 2023 and reflect, each trade is a testament that barter is here to stay. From the Blockbuster Trades to the diversity of shoes people want and were able to get and the messages shared amongst each other — each data point paints a picture of the desires, motivations, and dedication of our community to trading.

In the symphony of sneaker trading, the numbers are but notes—a glimpse into the heartbeat of the shared passion, trust, and community that thrives on the art of the trade.

Happy Trading in 2024!
The Tradeblock Squad

As we draw the curtains on 2023 and reflect, each trade is a testament that barter is here to stay. From the Blockbuster Trades to the diversity of shoes people want and were able to get and the messages shared amongst each other — each data point paints a picture of the desires, motivations, and dedication of our community to trading.

In the symphony of sneaker trading, the numbers are but notes—a glimpse into the heartbeat of the shared passion, trust, and community that thrives on the art of the trade.

Happy Trading in 2024!
The Tradeblock Squad